Things are looking rough at Jaguar Land Rover as Jaguar is being reborn, while Land Rover is getting hit hard by tariffs ...

Consumer research also showed progress. Focus group testing indicates that 20 percent more people see Jaguar as a brand “worth paying more for,” and a further 23 percent said they were more aware of ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The iconic British motor giant sparked outrage in November when ...

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

However, the collapse in sales can mostly be attributed to the delay in releasing its flagship model, a four-door GT. The EV, expected to cost around $200,000 won’t be out until late 2025 ...

The car maker said around 1.5 of its UK workforce would be affected by the job cuts, which are going as part of a voluntary redundancy programme.

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97. 5% drop from the 1,961 units sold in the same month the previous year.