Few rebrands have caused as much controversy in recent years as Jaguar's new look. While many brands have been chasing heritage aesthetics lately, Jaguar went the other way, and then some. With ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The iconic British motor giant sparked outrage in November when ...

JAGUAR’S controversial new concept car has finally been revealed in person for the first time – sparking intense debate ...

CINCINNATI (WKRC) - Jaguar announced it was going through a large rebranding in late November, and the first fruit of its labor has already been met with widespread controversy.

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the UK royal family, it's latest rebrand has stoked controversy.

Jaguar claims their rebranding strategy follows the vision of its founder, Sir William Lyons, in its pursuit of originality. A series of logos, emblems, ...

Jaguar debuted its new rebranding and 'Copy nothing' campaign on Tuesday with a 30-second spot featuring diverse, androgynous models and no actual cars. Skip to main content. Gear.

Automotive News Video: Jaguar’s rebranding sparks controversy Jaguar is undergoing a significant rebranding, debuting a concept at Miami Art Week marking its shift toward a more upscale identity ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan, “Copy ...

It's being reported in The Telegraph that Jaguar's infamous recent rebrand, in which the core pillars of the British automaker's brand were tossed out and redone, may itself be on the verge of ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the UK royal family, it's latest rebrand has stoked controversy.