These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Overview:   AI tools now drive every stage of digital marketing, from planning to conversion.Brands that use AI can enhance ...

The social media landscape is changing fast — here's how brands can show up, get noticed and stay ahead this year.

If you’re a social media marketer these days, you probably know the struggle of turning ordinary visuals and dull content ...

Overview The best AI baby generators are designed to help influencers and creators engage their audience through emotional, ...

The need to maintain a social media presence as a brand is a given, though building your platform isn’t always a straightforward task. Thankfully, plenty of content creation and social media ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how-to choose checklist. Predictive analytics tools are revolutionizing ...

A.I. search tools, chatbots and social media are associated with lower cognitive performance, studies say. What to do? Credit...Derek Abella Supported by By Brian X. Chen Brian X. Chen is The Times’s ...