BOSTON, MA--(Marketwired - Jun 17, 2014) - clypd, the technology platform for programmatic television advertising, today announced the publication of an Application Programming Interface (API) for ...
Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. In the context of television news, this offers the opportunity to ...
Nielsen has launched a new tool that it says “empowers media clients and their solution providers to accelerate their TV audience targeting initiatives.” Through the Enterprise Audience API, Nielsen’s ...
HAND (Human & Digital), the B2B Talent ID registry platform for efficient discoverability, royalty collection, and revenue tracking of notable real and virtual humans, has announced that Simply.TV, a ...
Roku has unveiled the Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ad ...
NEW YORK—In an important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public comment. The spec is important because it ...