The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain ...

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

WhatsApp says that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to a cultivate a new ...

But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad ...

Alice Newton-Rex, WhatsApp’s director of product, previously told the FT that WhatsApp statuses were “the world’s most used ...

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

Meta Platforms Inc. will begin showing ads inside of its WhatsApp messaging service, opening a new potential revenue stream ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

For now, the ads will only appear on WhatsApp's Updates tab, where users can update their status and access channels or ...

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular ...