As MSNBC leaves NBCUniversal for Versant (formerly, SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World. Right, so the MS no longer stands for Microsoft, but it’s still there.

The USGA’s media-rights extension included NBCU and the spin-off Versant. The post From Golf to EPL, Versant Targets Deals After NBCU Split appeared first on Front Office Sports.

The U.S. Golf Association will help the new media company known as Versant keep swinging into sports after it is spun off from NBCUniversal. USA Network and Golf Channel will get rights to present live coverage of 11 USGA championships through 2032 — including the U.

Partnership Extension Ensures Ongoing Airtime for 11 USGA Championships and More Broadcast Network Coverage for the U.S. Open Than Any Other Major

Comcast unveiled eight new members of the first board of directors of Versant Media Group, which will house the bulk of NBCUniversal’s cable networks and certain digital businesses, including Versant CEO Mark Lazarus.

Versant President of Sports Matt Hong said they will 'continue to be active for top shelf, top tier sports programming,' after USGA media rights.

In addition to MS Now, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.