With no clear successor and no signs of a grooming process underway, Cook’s grip on Apple seems likely to last well into the next decade. According to the report, the board — stacked with loyalists like Arthur Levinson and Ronald Sugar — sees no reason to change what they still believe works.

A new report claims that despite a series of alleged issues to do with Apple Intelligence and lack of new hardware, CEO Tim Cook can weather any issue because of how dramatically he has grown the company.

Tim Cook has effectively led Apple, achieving significant sales milestones, particularly with the iPhone. However, recent analyses suggest that the company may require a product-focused CEO to enhance its position in the competitive AI landscape.