During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...
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On October 9, 2025, a record number of Nielsen employees celebrated our 13th annual Nielsen Global Impact Day (NGID). As our ...
NEW YORK – November 24, 2025 – The October television landscape was energized by the convergence of fall sports and the traction of a new broadcast season, according to Nielsen’s Media Distributor ...
NEW YORK – November 18, 2025 – Television viewership continued its seasonal momentum into October, with shifts largely attributable to the NFL, according to Nielsen’s monthly report of The Gauge™, the ...
Erfahren Sie, was Nielsen-Quoten sind, wie sie berechnet werden und wie sie Ihnen dabei helfen können, fundierte Entscheidungen über Marketing und Zielgruppenansprache zu treffen.
Scoprite cosa sono gli ascolti Nielsen, come vengono calcolati e come possono aiutarvi a prendere decisioni informate in materia di marketing e di targeting del pubblico.
"Die Werbetreibenden geben Millionen von Dollar aus und brauchen diese Art von transparenten, von Dritten validierten Daten. Die Indian Premier League bringt Milliarden von Impressionen und Millionen ...
Warsaw – Poland, October 20, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has published its latest All Screens Video Landscape report for September, covering viewership ...
According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as top objective NEW YORK – Oct. 1, 2025 – A new report from Gracenote, the ...
With consumers engaging with content across more channels than ever before, optimizing spend is critical to ensure you’re reaching your audience where they are. Yet a significant hurdle remains: the ...
During August, streaming’s share of TV viewing in Mexico showed an increase of 0.4% compared to the previous month, accounting for 25% of TV viewing. Disclaimer: YUMI TV, Streaming Ratings Transition ...
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