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Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the competitiveness of ...

For AANHPI millennial women, it’s not just a feeling, they are also acting by putting their money where their heart is: they are twice as likely to pay more for eco-friendly products and services ...

Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every ...

*This surpasses the initial reach number Nielsen announced on February 18, 2025 of 182.8 million viewers. For data date 2/9 (Super Bowl), programming lineup deliveries were delayed. As such, the ...

Gracenote is the content data business unit of Nielsen that powers innovative entertainment experiences for the world’s leading media companies. Our entertainment metadata and IDs power the ...

With a buying power projected to reach an estimated $2.1 trillion by 2026 1, the economic influence of Black consumers in the U.S. is undeniable. Black Americans are not just a market segment—they are ...

Sydney – February 11, 2025 – Nielsen today announced the appointment of Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the company’s newly established Custom ...

Jessica Holscott joined Nielsen in February 2025 as Chief Financial Officer, leading Nielsen’s global finance organization. As CFO, Jessica will oversee all of Nielsen’s financial activities across ...

Today’s media landscape is complex. Americans continue to spend a significant amount of time with media, devoting 70 hours a week (or 10 hours a day) across all devices in the first quarter of 2024.

L'intelligence artificielle (IA) est souvent présentée comme la solution ultime à l'efficacité publicitaire, aidant les ...