North America, with $2.3 trillion in spending, led the wellness economy in 2024, followed by Asia-Pacific ($2.0 trillion) and ...

Grubhub knows the call of hunger must be answered — ASAP. The creative runs across digital, CTV, and paid social, supported ...

Today is the final deadline for sharing any Agency of the Year nominations based on innovations, vision and industry ...

Total linear core TV ad revenues are expected to land at $55.2 billion in 2025 - down 7% vs. 2024 - and to fall 6% to $51.6 ...

Vice President of Johnnie Walker Josh Dean told Marketing Daily about the new effort. Marketing Daily: What was the ...

The Hyundai deal debuts just as Stellantis is ending a short-lived partnership with the Peanuts franchise. It included seven TV and social media spots from GSD&M.

Omnicom said the company's full leadership team will be announced on December 1, 2025. As previously announced, Phil ...

As agencies and brands accelerate cuts, middle managers report the lowest psychological safety in the industry.

Building on what consumers share to personalize a buyer's guide, the feature provides details on products, key differences ...

Spending on sports media rights for streaming/TV platforms is projected to climb to $78 billion by 2030. The U.S. will drive ...

"AI agents" can analyze consumer-recorded videos to surface micro-behaviors, hidden frustrations, emotional reactions and contextual details that traditional surveys routinely miss.

The findings, from a just-released Interpublic report, recommend established CPG brands need to begin operating at "machine ...