Starting off in FMCG with Unilever Roy gravitated to combine his marketing skills with his passion for sport and has been ...

Influencer marketing has moved beyond reach. Today, leading UK & European brands integrate it across PR, paid media and ...

Cancer Research UK’s Channel 4 branded documentary series drove an increase in regular giving donations and improved brand ...

Unilever chief executive Alan Jope believes a new leadership model is emerging in response to changes brought about by the pandemic, which places equal weight on personal and external performance.

While the role for artificial intelligence in marketing remains up for debate, data suggests a significant proportion of marketers are already using AI to optimise everything from campaign creative to ...

Coca-Cola Great Britain is launching a £5m campaign to promote a packaging redesign that will see its red colour appear across its original and zero sugar variants. The redesign will see Coca-Cola ...

If finance questions marketers’ motivation, understanding and discipline (MUD), greater accountability is possible by ...

The combined value of the world’s top 100 brands has hit a record $13.1tn, as AI and media platforms reshape consumer ...

Marketing teams are being asked to deliver more with less. Expectations are rising, roles are expanding and the gap between ...

With some of its creator relationships dating back 15 years, the biscuit brand has built the trust needed to relinquish ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

A panel of Marketing Week Awards judges explain why focusing on the commercial agenda, slowing down and working to shift the ...