From the worsening state of pay equality in marketing to Anchor’s bold attempt to stand out, it’s been a busy week. Here is ...

Rather than worry about not being taken seriously, B2B marketers should embrace the effectiveness boom that comes with using ...

Rather than worry about not being taken seriously, B2B marketers should embrace the effectiveness boom that comes with using ...

McDonald’s CEO says strong marketing paired with value will drive real business results, even as the business braces for more ...

Shelley Macintyre explains how curiosity, a “global mindset” and a focus on building new skills has led her to roles at some ...

Birds Eye owner Nomad Foods has appointed a new top marketer, Justin Billingsley, who is a former global CMO of Publicis Groupe. Billingsley brings over 30 years of marketing experience to the CMO ...

With the gender pay gap hitting its highest level since 2021, is marketing really the equitable industry it claims to be?

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Sainsbury’s chief technology, marketing and data officer is looking to “champion innovation” and “drive standards higher” as ...

With TikTok aiming to “become the fastest way” to move shoppers from discovery to action, PepsiCo is exploring the platform’s ...

An OOH ad for the luxury jewellery brand featuring one of its most recognisable assets - the panther - helped it drive ...

As revenues rise, the coffee chain is seeing results from its revamped loyalty program and tapping into culture via marketing ...