Influencer marketing has moved beyond reach. Today, leading UK & European brands integrate it across PR, paid media and ...

Cancer Research UK’s Channel 4 branded documentary series drove an increase in regular giving donations and improved brand ...

Marketing teams are being asked to deliver more with less. Expectations are rising, roles are expanding and the gap between ...

While the role for artificial intelligence in marketing remains up for debate, data suggests a significant proportion of marketers are already using AI to optimise everything from campaign creative to ...

Coca-Cola Great Britain is launching a £5m campaign to promote a packaging redesign that will see its red colour appear across its original and zero sugar variants. The redesign will see Coca-Cola ...

If finance questions marketers’ motivation, understanding and discipline (MUD), greater accountability is possible by ...

Confectionary brand McVitie’s is over 180 years old, and remains the market leader for biscuits in the UK. Its range of products, such as Chocolate Digestives, Jaffa Cakes and Rich Teas, dominate the ...

The Marketing Week Awards 2024 winners have been announced! Our in-person ceremony at The Londoner Hotel on 07 November 2024 saw the announcements of the winners of this year’s Marketing Week Awards.

Next has announced that its group marketing director is set to retire after 40 years with the company. Jane Shields, who holds the role of group sales, marketing and HR director, will retire from the ...

The combined value of the world’s top 100 brands has hit a record $13.1tn, as AI and media platforms reshape consumer ...

With some of its creator relationships dating back 15 years, the biscuit brand has built the trust needed to relinquish ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...