Experts highlight that although influencer scams often focus on creators, brands are equally vulnerable and urge careful ...

The appointment covers media strategy and buying across 70+ markets, while Ogilvy has been named Mastercard’s global ...

OTT giants, OEM-led FAST channels and YouTube are driving connected TV adoption, creating fresh opportunities for advertisers ...

Taking charge as AAAI President, Srinivasan K Swamy defends the ad industry against regulatory scrutiny, arguing that CCI is ...

The AI-altered re-release of ‘Raanjhanaa’ has reignited debate, as surveys reveal that 81% of global audiences seek ...