The entertainment giant is leveraging its self-service platform and biddable sports media to attract independent agencies and ...

The theme for this week’s Brand Brief is apparently “Going Places,” because it’s packed with cars, trains and celebrity ...

NBCU’s Karen Kovacs on the power of multicultural marketing, sports storytelling and why emotional resonance matters more ...

TikTok’s global executive creative director Tom Skinner has left the platform after six years. Skinner joined the social media platform in 2020 as executive creative director of TikTok’s Creative Lab ...

Paltrow, who founded Goop as a newsletter in 2008, discussed her businesses strategy — including the strategy of “not giving ...

EXCLUSIVE: The independent agency also secured three new clients: Cosmo Technologies, LifeSource and Thermo Bond.

Brands from Cheesecake Factory to Cinnamon Toast Crunch are jumping on a social media trend comparing millennial PR teams to ...

The Coca-Cola Company has hired start-up agency Studio.One to create its Christmas campaign. Studio.One won the business in a pitch against WPP, Campaign understands. WPP Open X is the global ...

Duncan Painter, chief executive of Omnicom’s AI marketing platform Omni and Omnicom Commerce lead, has left the business in a ...

In its latest market report, Campaign Red assesses the latest figures around the holding company orbit, using data from ...

PC and printer maker HP has named John Koller as its interim chief marketing and corporate affairs officer. Koller has worked ...

Audible, the online audiobook service, opened the first “bookless bookstore” on Friday in New York City, called Audible Story ...