Audiences are actively seeking out branded content because they are willing to go to those platforms to watch something interesting.

SIGNALS: Communications agencies want a seat at the table, but earning that seat means agencies should be empowered with the full brand context, not just an invitation.

Initial projects include a 20-part web series being developed for a major OTT platform and 10+ microdrama titles already in ...

Prachi Khanna is elevated to chief content officer across Outlook India and Outlook Business, while Deepsekhar Chaudhary ...

Rao was previously part of the leadership team at Amazon Web Services (AWS), where he led strategy and corporate business ...

Unseen algorithms are quietly shaping the options we see. The difference is subtle, yet significant enough to change how decisions take form.

Kursi Pe Nazar’ transforms everyday ambition into musical storytelling, revisiting Fevicol’s long-running playbook of culturally rooted humour.

All the latest local and global industry news ✓ The most inspirational and innovative campaigns ✓ Interviews and opinion from leading industry figures ...

WPP Media South Asia’s managing director - content, sports and entertainment, notes that sports remains advertising’s last reliable appointment-viewing engine delivering guaranteed, mass simultaneous ...

In the rush to look ‘fresh’, ‘premium’, or ‘Gen Z‑first’, some brands are editing the very foundations that made them strong.