Several countries, from Denmark to New Zealand to Malaysia, have indicated they may study or adopt Australia's approach.

JioHotstar eyes global growth, leveraging South Indian stories with localised versions, while boosting Connected TV ...

The platform now supports more than Rs 3,500 crore in ad investments, working with large digital-first and enterprise ...

The brand expands into a new segment with a clinically researched, clean-label daily nutrition mix focused on growth, ...

The mandate includes paid media, campaign execution, targeting and ROI optimisation as the company expands its learning ...

Ted also described the merger as beneficial for shareholders, consumers and jobs in the entertainment industry.

The brand will focus on performance-led footwear and apparel within Agilitas’ integrated setup, with Kohli joining as ...

The soap brand's journey to the top shows the power of a clear brand promise, targeted advertising, and staying true to core values in a competitive market.

JioHotstar has appointed Debasmita Ghosh as vice president – agency business. Based in Bengaluru, she takes on the role after ...

The $30-per-share all-cash proposal was revealed publicly after Paramount said WBD’s board did not respond to multiple ...

The partnership expands Bisleri’s UAE presence, formalised at Dubai International Stadium, and will cover the ECB’s men’s, ...

As a traditional brand, Zed Black channels over 80% of its marketing spend into TV, about 15% into print, and just 5% into ...