Pacific Wild turned a typical tourism campaign on its head with a grim 'souvenir shop' activation and international OOH.

McDonald's came in 1st in the ranking for the week of August 11 to 17, followed by Tim Hortons and Amazon Canada.

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For the annual children's hospital fundraiser, Dentsu Canada implemented mass-reach channels with targeted digital engagement.

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The brand is promoting its Pumpkin Spice high-protein shake with social and DOOH, product sampling and a chef collab.

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The 360 campaign starring Kristen Bell coincides with the opening of the Canadian brand's first store in NYC and in-person ...

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Nearly 1M viewers tuned in for the closing moments of the women's final between Canada's Victoria Mboko and Naomi Osaka.

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Advertisers have to get creative as Canadian families look to stretch their dollars during one of the biggest retail seasons ...