The national optical retailer kicks off Teacher Appreciation Week by surprising Title I teachers on national television.

I AM WRITING THIS NOTE on April 21. One day before we have to send this May issue to the printer. My Editor’s Note is always ...

These options will keep your practice competitive with their ease of use, space efficiency, and innovative features.

Every pitch, catch, and close call in baseball depends on one thing: clear vision. Umpires make 100 to 200 calls per game, ...

Shaw will receive an honorary Doctor of Humane Letters; Johnson, a Doctor of Ocular Science.

Three major structural forces are reshaping consumer shopping behavior, a new report from ICSC and McKinsey & Co. concludes.

Prior to joining The Vision Council, Stevens worked as a Data Scientist at the Kentucky Center for Statistics.

Many started their businesses with it out the gate, some added it on and some even abandoned it … but could be coming back.

If you could offer one piece of advice to folks just discovering and starting their optical careers, what would it be and why ...

Davalt Optical in Jacksonville blends old-world charm, layered graphics, and local references into a cohesive, immersive identity.

From its dispensing bar to its hospitality-driven vibe and strong community ties, Opt Eyewear Boutique blends minimalist ...

WHERE EVERY EXAM TURNS INTO REVENUE With Clerra, available exclusively through IDOC Labs, independent practices are turning ...