We asked Yale SOM’s Zoe Chance, an expert on consumer behavior and persuasion, what makes boycotts effective and how ...
Yale SOM’s Jeffrey Sonnenfeld and co-author Stephen Henriques write that a new comprehensive housing law gives Connecticut ...
How do political differences affect workplace performance? A study of professional golfers, co-authored by Yale SOM’s Balázs Kovács, suggests that working alongside someone of the opposite political ...
Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.” ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback