Built for anglers who demand proven PENN performance at an exceptional value, the new PENN Fierce V spinning reels and combos ...

Saltwater is hard on everything. For anglers who spend every chance they get on the coast, offshore or anywhere the air ...

B.A.S.S. Conservation Director Gene Gilliland will retire at the end of 2026, concluding a 12-year career with B.A.S.S. and ...

For the third year in a row, CWR Wholesale Distribution has been named NMEA’s Distributor of the Year Award. Bayville, New ...

Garmin (NYSE: GRMN) today announced it has been named Manufacturer of the Year by the National Marine Electronics Association ...

By thunderous demand, the premier 9-carrier architecture of XBRAID FULLDRAG X9 transitions from a specialized, metered braid ...

Versatile lineup of rods, reels, and combos pairs heavy-duty construction with options for big-game freshwater and saltwater ...

Whitewater Fishing’s upgraded TORQUE 7.4V Heated Vest is in stock and shipping to dealers ahead of late-season open water and ...

The Bass Fishing Hall of Fame welcomed five new members Thursday evening during its annual induction ceremony at the White ...

St. Croix, parent company to St. Croix Rod, SEVIIN Reels, St. Croix Fly, Rod Geeks, and the St. Croix Factory Store, has announced the promotion of Ryan Teach to Vice President of Product and ...

Shakespeare is expanding its lineup of accessible fishing gear with the new Navigator Series, a versatile collection that combines style, practical features and an approachable price. From first casts ...

DAIWA introduces the ultra-compact RS 500, delivering durable, highly accessible foundational spinning gear at a sharp price ...