Built for anglers who demand proven PENN performance at an exceptional value, the new PENN Fierce V spinning reels and combos ...

Saltwater is hard on everything. For anglers who spend every chance they get on the coast, offshore or anywhere the air ...

For the third year in a row, CWR Wholesale Distribution has been named NMEA’s Distributor of the Year Award. Bayville, New ...

B.A.S.S. Conservation Director Gene Gilliland will retire at the end of 2026, concluding a 12-year career with B.A.S.S. and ...

Garmin (NYSE: GRMN) today announced it has been named Manufacturer of the Year by the National Marine Electronics Association ...

By thunderous demand, the premier 9-carrier architecture of XBRAID FULLDRAG X9 transitions from a specialized, metered braid ...

Versatile lineup of rods, reels, and combos pairs heavy-duty construction with options for big-game freshwater and saltwater ...

The Bass Fishing Hall of Fame welcomed five new members Thursday evening during its annual induction ceremony at the White ...

Whitewater Fishing’s upgraded TORQUE 7.4V Heated Vest is in stock and shipping to dealers ahead of late-season open water and ...

St. Croix, parent company to St. Croix Rod, SEVIIN Reels, St. Croix Fly, Rod Geeks, and the St. Croix Factory Store, has announced the promotion of Ryan Teach to Vice President of Product and ...

DAIWA introduces the ultra-compact RS 500, delivering durable, highly accessible foundational spinning gear at a sharp price ...