The Chinese company Pop Mart is officially more valuable than industry giants Mattel and Sanrio, thanks to the popularity of ...

McDonald's new Happy Meal includes toys that fuse iconic characters from Teenage Mutant Ninja Turtles and Hello Kitty. See ...

Fans of Hello Kitty and other Sanrio mascots can show off their favorite kawaii characters thanks to a new line of stainless ...

Fans of Hello Kitty, Cinnamoroll, Kuromi and more get a new reveal showcasing the Sanrio mascots in an all-new tropical way ...

"My Melody & Kuromi" director Tomoki Misato tells IndieWire about turning two kawaii classics into the streamer's next great ...

And while Sanrio’s declining fortunes at the turn of the 2010s sparked fears that Hello Kitty’s cultural relevance was fading, the company’s share price has rocketed in the last two years.

While Sanrio has gone through ups and downs, Belson says, "Don't count out Hello Kitty." "She'll rejuvenate in some other way, some other format," he says — just as she has done for more than ...

Sanrio’s world-weary character stars in a new Netflix series. By Tejal Rao In “Gudetama: An Eggcellent Adventure,” a new live-action and animated series on Netflix, an ambitious television ...

Target will sell the Animal Crossing: New Horizon Sanrio amiibo cards beginning at 9 a.m. EDT on Friday, March 26. Each pack of six cards is $5.99; orders are for pickup or drive-up purchase only ...

In 1979, Sanrio decided to revitalize the brand, and Yamaguchi was one of several illustrators tasked with creating and presenting new imagery. Aware that Hello Kitty was an aspiring musician, she ...