Meanwhile, the water crisis has helped fuel the rampant spread of disease, on top of Gaza’s rising starvation. UNRWA — the ...

The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

The “Obey Your Thirst” campaign returned in April 2024, featuring Minnesota Timberwolves star Anthony Edwards and Olympian Sha’Carri Richardson.

Last year, Sprite brought back its “Obey Your Thirst” campaign, which initially debuted in the ‘90s, introducing a new generation to the brand platform through ads starring Minnesota ...

Eagles QB Jalen Hurts is the “first NFL player to front” Sprite’s “Obey Your Thirst” campaign following the launch of the brand’s new ad titled “Success Hurts,” according to Cydney Lee of ADWEEK. The ...

Jalen Hurts has a new ring, a new wife, and now, a new job as soft drink pitchman. The Eagles franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest Obey Your Thirst ...

The Eagles franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest Obey Your Thirst campaign, the beverage’s first involving an NFL player. In the new spot, entitled ...

Sprite last year revived its iconic “Obey Your Thirst” tagline, first introduced in the ‘90s, with a campaign featuring NBA star Anthony Edwards and Olympic sprinter Sha’Carri Richardson.

Sprite launches its new Obey Your Thirst campaign featuring NFL star quarterback Jalen Hurts for 2025. Jalen Hurts becomes Sprite's first-ever NFL athlete ambassador, expanding beyond basketball ...

Jalen Hurts made NFL history with his Sprite endorsement. He is the first-ever NFL star to endorse the popular beverage.