Paul is the owner and operator of Klutch Sports Group, which represents NBA all-time points leader LeBron James (Los Angeles ...

Julian Lewis Catches Attention With NIL Deal Amid Colorado QB Battle originally appeared on Athlon Sports.

Hammock Has Words on NIL originally appeared on Athlon Sports. College football continues to battle with the effects of the ...

Oregon Ducks Football team's coach Dan Lanning revealed his thoughts on possibly making players "employees." But he also ...

Michael Sloan, the writer-producer who co-created with Richard Lindheim the durable 1980s TV series The Equalizer, died ...

Colorado Buffaloes quarterback Julian 'JuJu' Lewis is entering his freshman season with the program. There is much excitement ...

This summer, new regulation has altered the NIL space, and how collectives operate to bring athletes to their schools.

Because if college athletes can cash in, they might as well do it with laser tag, beef jerky, and vintage shillelaghs.

West Virginia became the 44th state to legalize NIL for youth athletes. The policy officially went into effect August 8.

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

Northern Illinois head coach Thomas Hammock has once again found himself in the spotlight. After capturing national attention ...

In a world where college athletes are now receiving benefits for their name, image and likeness, it’s time for middle and ...