David Ellison is going from UFC ringside to UFC ringleader. After being spotted in front row seats at multiple UFC events this year, Ellison’s newly acquired Paramount (now technically called “Paramount,

Paramount is purchasing the rights to UFC in a landmark $7.7 billion deal over seven years beginning in 2026, the companies announced in a statement Monday, in a move that will eliminate the pay-per-view model. All of the UFC’s events will now be accessible with only a Paramount+ subscription, and select numbered events will also air on CBS.

Paramount will become the new home to all Ultimate Fighting Championship events in the U.S. and 30 "Fight Nights," TKO Group announced.