Barbie announced Wednesday it will celebrate the seven-time Grand Slam champion and gender equality advocate with a ...

Barbie has released a new Venus Williams doll, honoring the decorated athlete's pursuit of pay equity in women's sports. The ...

Mattel announced the two new dolls on Tuesday as part of Barbie's 2024 Fashionistas Line, an inclusive range of dolls with over 175 varieties of skin tone, eye color, hair color and texture, body ...

A trailblazer on and off the court, Venus made history in 2007 by leading the charge for equal prize money for women in professional tennis.

Two new Barbie dolls with disabilities were announced on July 23, the first-ever blind Barbie doll and the second Barbie doll with Down syndrome, Mattel said in a press release.

How do you follow a phenomenon like "Barbie?" That was the task put in front of Robbie Brenner, President of Mattel Studios and Chief Content Officer in the wake of the $1.4 billion-grossing, ...

Mattel has teamed up with Zynga’s Rollic casual game studio to make a new Barbie mobile game. So yes, there is finally a new Barbie game coming, and, no, it’s not called Barbenheimer.

While Barbie has been a huge success for Mattel, there are more movies planned beyond Barbie. Mattel has 45 toy-based movies in development, including Barney, Hot Wheels, Polly Pocket, and He-Man.

In India, Mattel has launched its Inspiring Women collection, celebrating the tennis champion’s achievements both on and off ...

Mattel, in the past, released a blind Barbie doll, one with hearing aids and another with Down Syndrome as part of the Barbie Fashionistas line. The Barbie doll with type 1 diabetes is available ...

Mattel also hopes to bring Barbie to wider audiences through partnerships with mass-market games in the vein of its recent collaborations with Stumble Guys and Roblox, the latter of which saw over ...

Mattel has named Niki Kazakos as vice president of global corporate communications. The toymaker and rapidly expanding content company promoted Kazakos this week, upping her from the senior director ...