On Monday, Aug. 18, the cable news channel revealed it has rebranded amid its exit from NBCUniversal. MSNBC will now be called My Source for News, Opinion and the World, or MS NOW.

In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name

CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob Soboroff (both had split their time in recent years.)

MSNBC will change its name later this year as part of Versant’s separation from NBCUniversal, according to CNBC. The political news network will drop the peacock logo and rebrand as My Source News Opinion World,

MSNBC is forging a new path on the small screen. On Monday, August 18, the network announced that it will soon change its name to My Source News Opinion World, MS NOW for short, as a part of their separation from Comcast.

The brand MSNBC is going the way of the dodo bird and will be replaced by the end of the year. Mediaite reported that the news network, launched in 1996 as a partnership between NBC and Microsoft, announced Monday that its new name is MS NOW, which stands for My Source News Opinion World.

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

MSNBC will soon go by a different name after its split from NBCUniversal. NBCU recently decided to no longer share its famous Peacock logo with other networks. MSNBC, which previously used the iconic insignia,