Kobe Bryant will remain one of the most influential athletes to impact hip-hop culture. Not only has he entertained rappers with his skillful play and awe-worthy highlights on the court, but he ...

Kobe Bryant was more than a ball player, his influence transcends sports, fashion and lifestyle. His "Mamba Mentality" is a mantra adopted by the greats.

It wasn’t until Kobe Bryant and photographer Andrew D. Bernstein collaborated on “The Mamba Mentality,” a best-selling book project, that Bernstein discovered that the thousand words each ...

[He was only satisfied with tying Kobe Bryant’s 81] son that is not Mamba Mentality. Mamba Mentality is you got 81 and you have a free-throw to make 82, you get f****** 82.

Monday, Aug. 24, marks the first official Kobe Bryant Day in Orange County. Bryant’s birthday is Aug. 23, and he wore the number 24, explained Orange County Board Chairwoman Michelle Steel as to ...

“Mamba Mentality, I wish more people got to see it up close and see it in personal.” Watch: Cleveland Cavaliers, New Orleans Pelicans pay tribute to late NBA legend Kobe Bryant ...

Kobe Bryant and his #MambaMentality are taking over Twitter in the wake of his retirement. On Thursday Nike posted a one-minute video asking people if they are made for the Mamba Mentality.

Bryant’s passion for spreading his mamba mentality through the basketball world was heightened during his final years in the NBA, during which his own drive was tested with injuries and surgeries.

The contagious energy spread through his “Mamba Mentality” namesake as the years went on. Bryant frequently talked about it in interviews and naming his 2018 book after the phrase.