Costco actually has a number of strategies it uses to keep prices low for members. For one thing, because it makes a lot of money off of membership fees, it can accept lower margins on individual ...

KFC brought back potato wedges for 72 hours, along with wings, and asked fans to comment. Here’s why fans want them permanent ...

Following a five-year hiatus, KFC shocked customers this past summer when it announced the return of its popular Potato ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.