Gen Z is surprisingly swapping feature-rich iPhones for 'dumbphones' like BlackBerrys. Their aim? To combat tech addiction, ...

On stage at Cannes Lions, Witherspoon shared the vision for Sunnie, designed to inspire the next generation of women through ...

New data shows that younger consumers are driven by purpose, not just price or quality, in their shopping choices.

The digital fluency, entrepreneurial spirit and values-first mindset of Gen-Z employees are pushing organizations to rethink ...

John Green's advice for how Gen Z can "shrink the empathy gap": read more books.

Amazon Prime for Young Adults (ages 18-24) just re-launched with new savings and perks. Here's how to know if it's right for ...

Match Group's Tinder said its Double Date profiles were a hit with Gen Z in testing.

Tinder launches Double Date feature for group dating as the app struggles to retain Gen Z users amid declining subscriptions ...

Lightspeed Commerce's survey found 32 percent of Gen Z shoppers were afraid of being judged or 'canceled' for supporting the ...

Mara Stolzenbach, director of strategy at dcdx, an advisory firm that specialises in Gen Z, says the key to brand success ...

"I … realize that nothing in life is guaranteed and I want to spend as much time with my parents as I can," Mikayla told ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...