Businesses that engage in direct marketing will be very familiar with the Spam Act and the Do Not Call Register Act. Currently, it looks like these will not be updated as part of the Privacy Act ...

The group wants to focus to customer retention via its SuperSaveClub membership over investing in pay-per-click and ...

Have you heard of The Pareto Principle? It’s also known as the 80-20 rule and it applies to almost everything. It states that ...

The FIS Global Headquarters is at 323 Riverside Ave. Fidelity National Information Services Inc., or FIS, nosedived after ...

Beyond written content, a pleasant, approachable video outlining a procedure or healthy living tips can also build greater ...

Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

"Over the past year, we have intentionally strengthened our executive team to accelerate Direct Travel’s next phase of innovation and market leadership. Adding Allison as Chief Marketing Officer marks ...

Help desk software can allow you to build relationships with customers and also support your marketing campaigns.

Zinia Bhattacharya of Carmesi unpacks the philosophy behind Carmesi’s marketing strategy—from leveraging influencer marketing ...

This action was surfaced by Law.com Radar, which delivers real-time alerting on new litigation across more than 2,600 state ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

AnyRoad, the leader in experiential marketing and events software, today announced the public launch of its Lifetime Loyalty ...