Shaquille O'Neal was among the big names present at the American Airlines Center in Dallas on Sunday for the BIG3 playoffs.

Sunday's slate on CBS kicks off with the league's celebrity game featuring former NFL stars Dez Bryant and OchoCinco ...

Former NBA veteran Michael Beasley earned the BIG3's Most Valuable Player Award for the second successive season.

During the recent BIG3 playoffs—the 3-on-3 basketball league founded by Ice Cube (O’Shea Jackson) and executive Jeff Kwatinetz—Shaquille O’Neal surprised many by ...

Ice Cube’s BIG3 basketball league takes the top spot in national radio advertising, powered by a new iHeartMedia partnership.

NBA legend Shaquille O'Neal spends most of his time in Dallas during the offseason and made his way to the BIG3 playoffs on ...

In a recent video, former Lakers guard Nick Young publicly called out Patrick Beverley and demanded a one-on-one matchup.

What a start to the BIG3 Playoffs! There were big names and big performances through both semifinal games today, including a trio of 20-point games and two double-doubles.

Ice Cube brought in celebrities to help put on a big show when Big3 visited Intuit Dome on Saturday, but it was LA Riot's ...

Shaquille O’Neal had a hilarious response to Dwight Howard missing a dunk while he gave an interview courtside at the BIG3 playoffs. O’Neal was initially rumored to be one of the legends who would ...

SHAQ x COURTSIDE BUZZ: Shaquille O’Neal says himself, Kobe Bryant, & Penny Hardaway is his all-time ‘BIG3’ & that he’s “too old” to play in Ice Cube’s league! 👀🎤 Thoughts on Shaq’s three? 🤔 Via.

Former Kansas State All-American Michael Beasley was selected as the BIG3 Most Valuable Player in a vote by league players ...