The crime thriller, which stars the "Euphoria" actress, Paul Walter Hauser and singer Halsey, bombed after debuting in 1,100 ...

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

Sydney Sweeney returned to Instagram this week to promote a new film, even wearing denim, but didn't comment on her ...

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Sydney Sweeney’s newest film Americana was met with disappointing numbers its first weekend in the box office following her ...

Sydney Sweeney’s new movie took a tumble at the box office in the wake of backlash stemming from the actress’s recent ad campaign with retailer American Eagle. “Americana,” ...

Sydney Sweeney has faced recent controversy over her political affiliations and advertising campaign with American Eagle, ...

They were almost paralyzed by their body positivity movement and were cautious about coming across too sexy,” according to retail analyst Gabriella Santaniello, who heads up A-Line Partners.

Shares of American Eagle have been rallying due to a new ad campaign featuring actress and producer Sydney Sweeney. Critics ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.