Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

Tennessee is switching back to Adidas as its athletics apparel provider. UT and Adidas previously partnered from 1995 through 2015.

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched ...

Nike Inc.’s sneakers are front and center at Foot Locker Inc. stores once again as the long-time partners rebuild a ...

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier, Knox News has learned.

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Nike does have a clear edge as it relates to dividends with a 2.22% annual yield that towers over Adidas’s payout of 0.19% and tops their industry average of 1.92%.

From a valuation perspective, NIKE trades at a forward price-to-sales (P/S) multiple of 2.02X, which is above its 5-year median of 5.63X. adidas is trading at 1.49X, below its 5-year median of 2.82X.

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...

Nike remains the industry powerhouse, with $46.7 billion in sales in its most recent fiscal year. Adidas reported $21.2 billion in 2021 sales.