Channel 4 Sales has announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns ...

New York – September 11, 2025 – Warner Bros. Discovery and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, long-term, multi-year deal, effective immediately.

This fall, the industry will adopt Nielsen's Big Data + Panel, which CEO Karthik Rao says "future proofs" TV ratings as ...

The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV ...

The multi-year partnership will see the media giant tap into the firm's advanced audience capabilities and continue to use its Big Data + Panel ...

Once the crown jewel of network television, the late-night format faces intense political pressure as ratings and revenue ...

AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and ...

Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced ...

New WARC data indicates that linear television will account for just 12.4 percent of global ad expenditure this year, while CTV is on the rise globally.

Another major movie studio lost? A combination of two mass-market streaming services? Get ready for more turmoil and little ...

TripleLift is the world's leading Creative SSP, transforming standard ad placements into high-performing, scalable ...

The shape of television media is changing as consumers shift from linear TV (traditional) to connected TV (streaming on smart ...