When starting this ice challenge, most people just step on the side of the bowl and slide down to the bottom. Then you’re ...

Gestala is the latest company to emerge from China’s burgeoning brain-computer interface industry. It plans to access the brain with noninvasive ultrasound technology.

The Body Care Brand's First-Ever Super Bowl Spot Encourages Consumers to "Uncontain Yourself," Starring Seven Influencers From its Original Online Community -- Viral body care brand Tree Hut makes its ...

AI behemoths and startups are betting on shopping as the next frontier of growth. ET shops around the trends and road bumps.

A Hyundai Ioniq 5 owner explains why he is switching from an electric vehicle back to a hybrid like the Toyota 4Runner with ...

Sometimes the most extraordinary treasures are hiding in plain sight, and North Adams, Massachusetts is living proof that ...

A Florida teenager was arrested after attempting a TikTok challenge inside a closed Walmart. The 18-year-old was live-streaming from the store after hours, hoping to gain views and money. Authorities ...

An 18-year-old was arrested at a Florida Walmart after he attempted to secretly camp out inside the store overnight as part of a viral TikTok challenge, according to cops. Isaac Hurley, 18, ...

A Florida teen attempted to get social media views by conducting a TikTok Walmart challenge, but the stunt landed the 18-year-old in jail, authorities said. Isaac M. Hurley, 18, was live streaming on ...