A senior leader at Whole Foods Market shares how the retailer’s shopper demographics and psychographics are evolving – from lapsed holiday buyers to aspirational Gen Z – and what that means for produc ...

As the bar for meaningful notice continues to rise, synthetic audience testing may soon be less a competitive advantage—and ...

At Social Samosa's Festive Marketing Camp, leaders discuss how brands can avoid blending into festive advertising clutter by ...

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The Salt Inc is a ‘conversation agency’ which creates content strategies and stories that audiences actually want to consume.

At the e4m D2C Revolution Summit, brand leaders explored how influencers shape consumer decisions, the evolving role of ...

TransUnion ( NYSE: TRU) Barclays 23rd Annual Global Financial Services Conference September 9, 2025 10:30 AM EDT Manav Patnaik MD, Business & Information Services Equity Research Analyst.

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

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In some areas of marketing, relying too much on automation with a “set it and forget it” approach can weaken strategy, ...