A senior leader at Whole Foods Market shares how the retailer’s shopper demographics and psychographics are evolving – from lapsed holiday buyers to aspirational Gen Z – and what that means for produc ...

The Salt Inc is a ‘conversation agency’ which creates content strategies and stories that audiences actually want to consume.

With the Marketing Magic event tonight, some people might be asking themselves, “What really is marketing?” For a seemingly ...

In some areas of marketing, relying too much on automation with a “set it and forget it” approach can weaken strategy, ...

Discover how KumoRFM uses AI to predict customer needs, personalize marketing, and transform e-commerce analytics for smarter ...

While most shoppers are still using the traditional one or two keywords for an online search, longer, more complex queries ...

With increasingly complex market dynamics, traditional personalization alone is no longer sufficient. Enter predictive AI ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

Leading Marketing Strategist Argues Human-Centric Content is the Only Sustainable Path to Brand Loyalty BIRMINGHAM, AL / ACCESS Newswire / September 17, 2025 / In an age dominated by data, metrics, ...

Brands succeed by appealing to both the functional benefits of a product and a person’s identity and aspirations.

In digital marketing, email is decidedly old school. However, despite its lack of newness and flashiness, the channel remains an effective and efficient way to engage audiences. An infographic (below) ...

Discover how Multicultural consumers are reshaping confection trends through daily rituals, novelty, and mindful indulgence.