Artificial additives seek to improve the visual appearance of products by making them more attractive to consumers. They are ...

Signals are processed only if they reach the brain during brief receptive cycles. This timing mechanism explains how ...

Researchers at the University of Tübingen succeed in predicting the color seen by an observer using the activity patterns measured in the visual ...

Illusion circuits in the visual cortex were uncovered with two-photon holography, advancing perception and neurophysiology studies.

As long as you don’t have aphantasia—the inability to visualize things in your mind’s eye—this suggestion triggers brain activity that’s surprisingly similar to what happens when you see a real-world ...

The "Wow!" signal has been etched with a red marker in the memory of advocates for the search for extraterrestrial intelligence (SETI) since its unveiling in 1977. To this day, it remains one of the ...

"Our results don't solve the mystery of the Wow! Signal, but they give us the clearest picture yet of what it was and where it came from." For researchers seeking answers to the question of whether we ...

The short-form video app has until mid-September to change its ownership structure or face a ban in the United States, after a number of deadline extensions from President Trump. By Sapna Maheshwari ...

I’ve confessed several times before this that I’m guilty of rewatching films over and over again, and The Sixth Sense has and ...

A hand signal for help, demonstrated on social media, is the reason police say they were alerted to a suspected domestic violence victim inside a 7-Eleven. Police say they were called to a 7-Eleven ...