The Samoa Tourism Exchange returned in 2026 with close to 100 international trade partners descending on the island nation.

There is a growing paradox in travel right now: the expectation to be connected 24/7 is higher than ever, whilst the desire ...

Samoa gained global attention by hosting the King’s Baton Relay, celebrating culture, sustainability and community action ahead of the Glasgow 2026 Commonwealth Games. Supported by Samoa Tourism ...

Following the reopening of borders on 1 August, Samoa is set to welcome additional flights as airlines ramp up their schedules. From 26 August, Fiji Airways operates a fourth weekly flight from Nadi.

Plans are underway to increase Chinese arrivals as a new source market for Samoa. Plans are underway to increase Chinese arrivals as a new source market for Samoa. The first official familiarisation ...

Over the past week, the Samoa Tourism Authority has been working hard raising awareness of the destination at the 2023 Rugby World Cup in France. Their European office hopes to capitalise with three ...

PHOTO: Samoans are taking the lead in protecting the fragile islands of the Pacific. (Courtesy of Samoa Tourism Authority) Samoan and small island tourism in the South Pacific continues its coming of ...

After many years of promoting itself as a safe and top-rate destination in the competitive Pacific holiday market, Samoa is finally seeing its tourism numbers increasing. The CEO of the Samoa Tourism ...

Samoa's backbone, the tourism industry recorded a decline of WST$375.3 million for the financial year 2019-2020, though well short of the WST$514.2 million during the previous fiscal year. This was ...

Halfway between Hawaii and New Zealand lies the southernmost bit of American soil: American Samoa. The string of islands in the South Pacific has been a U.S. territory since 1900, but most Americans ...