Modelo® Brings the "Sabor" with Launch of First High-ABV Offering: Modelo Chelada Suprema

Modelo launches its first high-ABV offering at 8% ABV nationwide.Modelo Chelada Suprema is tapping into the drinking ...

Leftovers: Tostitos enters the refrigerated aisle | Modelo launches first high ABV beer

Tostitos enters the refrigerated aisle. PepsiCo's Tostitos is launching its first guacamole dip, marking the brand's entry ...

The $5 billion battle: How Coors plans to beat Heineken and Modelo in the nonalcoholic space

As Gen Z drinks less, Molson Coors is betting on a future where beer doesn’t need alcohol to grow.

Modelo Launches First High-ABV Beer This Summer in Two Fruity Flavors

Modelo is launching two new higher alcohol beverages this summer. The top-selling brand of Mexican lager is known for its ...
Fox Business

Analyst explains how Modelo was the one to dethrone Bud Light as top-selling beer in US

Mexican beer Modelo Especial recently dethroned Bud Light as the top-selling beer brand in the U.S., with the growing Hispanic drinking age population and an increased trend toward premiumization as ...
Business Insider

Modelo® Brings the “Best Seat in the House” to Fútbol Fans Everywhere

The Cerveza for Fútbol celebrates the everyday spaces where fandom lives with new creative, talent partnerships, limited-edition gear, retail sweepstakes and its biggest fútbol media investment to ...
Marketing Dive

Modelo’s college basketball ad spend jumps 48% as championship fever hits

Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...
Marketing Dive

Modelo honors Hispanic community to celebrate 100th anniversary

Modelo launched a campaign on Sept. 16 to honor its 100th anniversary, according to information shared with Marketing Dive. The brand is operated by Constellation Brands in the U.S. and Anheuser-Busch ...
ABC7

Bud Light loses its title to Modelo Especial as America's top-selling beer

America's top-selling beer is no longer American. Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May, overthrowing Bud Light from ...
NBC New York

‘The choice of the people': How Modelo and Corona maker Constellation Brands won the loyalty of Hispanic consumers in the U.S.

Modelo cans have become part of the fabric of events for Rio Riojas' family and community in Lansing, Michigan. The 35-year-old often finds himself opting for the brand at grocery stores or bars. The ...