Branding shapes the long-term image you trust and remember, while advertising delivers messages that push you to act. When ...

Sara Richter, chief marketing officer at SAP Emarsys, will unveil new insights from the SAP Emarsys Customer Loyalty Index ...

The power of marketing is real, and it can move markets and shape industries, but its impact is only as durable as the ...

Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

The Hawaiian Swing – and perhaps the January portion of the PGA Tour schedule – could be on the chopping block unless Mark ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

The realms of B2C and B2C are often thought of as being distinct. However, many B2C products and services are "considered purchases" that require similar sales and marketing tactics to B2B products ...

Nampons' Shark Tank deal came down to a few cents per unit as Robert Herjavec and Michael Strahan teamed up to challenge a ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...