Hasbro has revealed the latest addition to the Transformers Generations action figure line, and it's an unusual one. IGN can exclusively debut the first images and details for the Target Optimus Prime ...

I know that I’m totally out of Hasbro’s targeted demo, but the Target exclusive Transformers: Revenge of the Fallen Superion is the hardest thing I’ve ever tried to assemble. A month after the fact, I ...

"You've probably heard the buzz, but Bumblebee is kind of a big deal. And now, the bodacious bot is making his mark with a line of some of the most buzzworthy Transformers action figures for boys, ...

MINNEAPOLIS — Target has announced its Bullseye Top Toys list for 2024, which showcases dozens of options, some of which are exclusive to the retailer. "At Target, holiday shopping is all about ...

Among other big milestones this year, 2024 marks the 40th anniversary of the Transformers franchise. Hasbro is celebrating the occasion with a new promotion called Transformers '80s Week, featuring ...