Amid wider strategic shifts, some B2B firms are experimenting with new senior roles in an effort to “redefine” marketing.

The explosive popularity of gaming and esports tourism is not only an interesting story of rapid growth in and of itself. It ...

CMOs will expand creator marketing budgets next year. Nearly all CMOs (97%) state they will increase marketing budgets for ...

Your organizational chart is a blueprint for value creation. But is it built for the age of agentic automation?

In 1997, Felicia and Lamar Jackson Sr. welcomed the first of their four children in Pompano Beach, Fla. She became a single ...

At the e4m Real-Time Programmatic Advertising Conference, industry leaders from BFSI, FMCG, and digital sectors highlighted ...

Shakti Upadhyay has been named Vice President of Brands at Bajaj Auto, focusing on the Sports Motorcycle category. With over ...

Discover how predictive and prescriptive analytics, powered by real-time web scraping, are reshaping decision-making in ...

For many small business owners, the rise of artificial intelligence (AI) sparks a wave of unease. Will it make human ...

Madison West is now an agency director at Free Folk Agency, coinciding with the launch of Steady Ground.The ...

Kasturia’s journey highlights recurring themes: a consistent ability to adapt to different media platforms, a grounding in ...

Shake Shack Inc. announced the appointment of Michael Fanuele as Chief Brand Officer, effective Monday, September 15. Fanuele ...