Amid wider strategic shifts, some B2B firms are experimenting with new senior roles in an effort to “redefine” marketing.
Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I want to preface this article by saying that I don’t think I’m any sort of magic CMO. We ...
Yes, many of the pressures are shared with the East. CMOs everywhere are juggling an ever-expanding remit: rapid advances in ...
Value-appropriation activities enable a firm to extract more profits from existing customers. The authors examine how investments in two types of value-appropriation activities—advertising and ...
In this CMO Series episode, James Barclay invites Karen Wilcox, President of Marketing Speaks, to discuss the crucial role of BDMs in launching new programs and how CMOs can best support them. In this ...
Silverback AI Chatbot has announced an update to its AI Agents framework, extending the platform’s ability to support businesses in automating structured workflows and customer engagement processes.
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