Update: The three Pop-Tarts Bowl mascots have been announced. Follow updates from Miami vs. Iowa State to see which one goes in the toaster afterward. The big excitement at this year's Pop-Tarts Bowl ...

The Pop-Tarts Bowl between No. 18 Iowa State and No. 13 Miami ended in dramatic fashion, with the Cyclones coming back in a shootout to take down the Hurricanes 42–41 thanks to a fourth-down touchdown ...

It's one of the greatest bowl game mascots in college football — and it's edible. The Pop-Tarts Bowl mascot is back, and perhaps tastier than ever. No. 16 Miami and No. 18 Iowa State will play for the ...

It’s not in the championship bracket or even among the prestigious bowl games, but the Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games Saturday ...

Following the success of its game day activation last year, Pop-Tarts will again feature an edible mascot at its eponymous college football bowl, per a press release. This time, one of three toaster ...

What do you remember most from last college football season: Michigan winning the national championship, or the Pop-Tarts Bowl mascot being lowered into a giant toaster holding a sign that read ...

It's time for everyone's favorite non-CFP bowl game. While the Pop-Tarts Bowl game itself has been in existence since 1990, it only adopted the Pop-Tarts branding in 2023. Its viral marketing strategy ...

It's not every college football bowl game that features ritualistic sacrifice of a bowl game mascot after completion of the game. But then, not every team gets to play in the Pop-Tarts Bowl. Of note: ...