UConn's Paige Bueckers was seemingly impressed with A'ja Wilson's first Nike signature shoe, the A'One. Nike dropped images of the "Pink Aura" colorway on Tuesday, giving fans a first look at the ...

UConn women's basketball star Paige Bueckers laughed off a question about her viral "no-braid" hairstyle with a joke about ...

Super Bowl screen after a 27-year hiatus, but rather than continue to air the “You Can’t Ban Greatness” Jordan Brand ...

Amid the Philadelphia Eagles’ defeat of the Kansas City Chiefs and Kendrick Lamar ‘s triumphant halftime show featuring SZA at the Super Bowl LIX, Nike, Inc. debuted its first Super Bowl ad in 27 ...

Paige Bueckers showed some support to her Unrivaled teammates over the weekend. The new 3-on-3 league co-founded by Breanna Stewart and Napheesa Collier had eventful few days capped off by Skylar ...

Connecticut Huskies guard Paige Bueckers (5) pauses in the second half ... gift her teammates her signature shoes from her historic NIke deal, it’s never to early for the star to think about ...

Nike is set to launch a fresh “Just Do It” tee that pays tribute to women athletes, highlighting the brand’s dedication to honoring female athletic achievement.

USC Trojans women’s basketball guard JuJu Watkins had a quick rise to stardom as a freshman. Watkins has signed numerous NIL ...

Now more than ever before, professional athletes are engrained in the fashion world. Last week in Paris was no different. One ...

Dick’s Sporting Goods has inked a new multi-year brand sponsorship deal with the University of Texas at Austin Athletics to become the “Official Sporting Goods Retailer of the Texas Longhorns.” ...

South Carolina announced that ESPN will bring its pregame show 'College GameDay' to Columbia on Feb. 16 for South Carolina women's basketball vs UConn.