If you've seen the term "Optima Ultimate Street Car" and wondered what it means, take heart. As insiders, we sometimes forget specialized lingo has a way of excluding a lot of well-meaning people from ...

The verdict: The Kia Optima overcomes a hit-and-miss driving experience with value galore, especially now that Kia has added much-needed standard safety features for 2019. Versus the competition: Even ...

There’s a midwestern company that proves even the most niche products can reach for wide appeal with the friendly, targeted use of social media. Optima specializes in high performance, aftermarket ...

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HotCars is kicking off The Drop—our ongoing giveaway series where we hook our readers up with must-have automotive gear.

As the sun crested the horizon in the desert outside Pahrump, Nevada, a rose-hued sunrise lit up the heavy candy red metalflake on Brent Jarvis' '65 Corvette causing everyone nearby to stop and take ...

Kia is recalling nearly 320,000 vehicles, including Rio and Optima cars, because the trunk latch base may crack, which prevents the trunk from opening from the inside. The Kia recall covers certain ...

Car names can give a sense of context to history, like that time the best-selling car in America was an Oldsmobile and we're all left wondering why that was OK now. But there's one current car with a ...

Forbes contributors publish independent expert analyses and insights. I cover the auto industry, from breaking news to car reviews. Jan 06, 2020, 01:34am EST Jul 19, 2021, 11:09am EDT This article is ...

If you ever have a bad day, just think that someone working at Kia has been fighting to repair the brand's image after the Kia Challenge nightmare, and this happens. A 2019 Kia Optima that left the ...