By inking a pact with French broadcaster TF1 to carry its live sports, drama series and reality shows, the streaming giant is ...

LOS ANGELES (Reuters) -Streaming services, which have been steadily gaining in popularity, have finally dethroned broadcast ...

Streaming hit a new high in May, surpassing total viewing of broadcast and cable TV for the first time, according to Nielsen.

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

The pact will see Disney’s Real-Time Ad Exchange, or DRAX, integrated with Amazon’s Demand-Side Platform (Amazon DSP). From ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under ...

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...

Famke Janssen gets a meaty role in upcoming weed-centered crime drama “Amsterdam Empire,” heading to Netflix later this year.

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

Aryna Sabalenka has weathered several tragedies on her way to the French Open final, including one in the family. In 2019, ...

Netflix is continuing the time-honored tradition of making ads as annoying as possible to get you to shell out more money through the innovation of AI-generated slop. At its annual meeting with ...

Netflix has announced it will roll out AI-generated advertising — including the dreaded pause ads — in the middle of its programming on the ad-supported tier from 2026. The news, which was ...